Generate Meta Information for a Website using Text Analysis Tools

Introduction 

This recipe uses Frequency lists and an Aggregate Text tool to build meta tags for a web page or website.

Ingredients 
Steps 
  1. Log-in into TAPoR.
  2. Generate a list of most frequently used words on a web page or website with a List Words tool such as the Voyant Corpus Term Frequencies;
  3. Collect a compilation of similar or competing websites using an Aggregate tool such as TAPoR Googlizer;
  4. Generate a list of most frequently used words on the aggregated web pages with a List Words tool such as the Voyant Corpus Term Frequencies;
  5. Save the frequency lists to the Databench;
  6. Search within <body> or <p> to restrict to area of interest;
  7. Create Meta Tags using a Text Editor;
  8. Add Meta tags to your existing web pages.
Discussion 
  • Use of Key Words

If you find that your frequency lists do not contain as many keywords as you anticipated you may also want to consider re-writing some of your text to be more keyword rich because many search engines carry out a similar analysis to rank the relevance of your page. You may want to consider the lists generated by competing sites as well to ensure that you are highlighting your site appropriately. The ratio of key word density in web text is judged to be between 3-9% of full text for most search engines.

Status